"When global partners are looking at the NBA, I think for them the two big markets are really the U.S. and China," Chang said. “This is all basketball and the resonance of the sport in China," Chang said. It will be the 27th and 28th NBA games played in China since the league began the initiative in 2004. “At the heart of it, it’s about encouraging the development and the growth of the sport in China,” Chang said. Chang echoed his boss, commissioner Adam Silver, in believing that basketball could one day outpace soccer as the most popular sport in the world.

Source: Forbes March 04, 2019 15:15 UTC