The current figures are positive, though: Caratlane gets 1,00,000 visits on a regular day and last Diwali, the hits climbed to a staggering 2,75,000. Leading the race Strategy is what Sancheti believes differentiates Caratlane from its main competitors like Bluestone and Tribe by Amrapali. And this is where Caratlane helps push sales with predictive analysis. “We came in with a problem statement — that the chemistry between the jewellery (store) and the consumer was broken. But what about the current situation, with the Nirav Modi scandal ratcheting concerns about jewellery buying across the nation?

Source: The Hindu March 09, 2018 09:43 UTC