Initial Ratings For NBA Finals Are Up Over Last Year—But Far Lower Than Pre-Pandemic Viewership - News Summed Up

Initial Ratings For NBA Finals Are Up Over Last Year—But Far Lower Than Pre-Pandemic Viewership


The 2021 Finals is the first Finals series in 15 years that doesn't feature LeBron James, Steph ... [+] Curry or Kobe Bryant. Getty ImagesKey FactsTuesday’s game, broadcast on ABC, peaked from 11:15 p.m. to 11:30 p.m. EDT, with 9.9 million viewers tuning in. As a point of comparison, Game 1 of each NBA Finals played from 2015 through 2018 attracted an average of 18.3 million viewers. Every other Game 1 up to that point had attracted at least 9.2 million viewers. Viewership plummeted to 5.9 million for Game 3 last season, marking the first time ratings dipped below 6 million for a Finals contest over the past three decades.


Source: Forbes July 08, 2021 20:21 UTC



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