REUTERSA security guard stands outside the Competition Commission of India (CCI) headquarters in New Delhi, India, Jan 13, 2020. REUTERSIndia's antitrust officers grilled media executives and seized data in an investigation into price fixing by global advertising agencies GroupM, Interpublic, Publicis and Dentsu, with raids continuing well past midnight into a second day on Wednesday, people familiar with the matter said. WPP in 2023 said it had a 45 percent media market share in India, with 45 of the top 50 advertisers as clients. The media agencies compete in India, the world's eighth-biggest ad market, where revenues of $18.5 billion last year are set to grow 9.4 percent in 2025, GroupM estimates. In a case started last year, the CCI is investigating allegations that broadcasters and media agencies were colluding on prices and discounts of ad rates.

Source: bd News24 March 19, 2025 15:29 UTC