The study suggests that over a third of active messaging users will continue to use both rival apps WhatsApp and Telegram. (Express photo)Indian users are slowly picking up the trend of using multiple messaging apps to converse, rather than sticking to just one, according to a user insights research by techARC. With this future of messaging apps in India is going to be pluralistic in nature,” Faisal Kawoosa, Founder & Chief Analyst, techARC said in a press statement. Indians are using multiple apps for multiple use-casesThe research also showed that there is no clear-cut ‘primary’ messaging app and that users communicate via multiple apps, many times a day. Why are users using Telegram standalone/alongside WhatsAppA fifth of users, however, revealed that they prefer Telegram over WhatsApp.

Source: Indian Express February 10, 2021 11:03 UTC