Google has launched its Search with Generative AI experiment for Indian users from Thursday, adding some features that will be unique to the country, which it believes will make search “become simpler and smarter than ever before”. Users who sign up to test the feature via Search Labs will be able to access it on Chrome and the Google app, even as the Google native search will continue like before. The Search Generative Experience (SGE), which has already been rolled out to users in some markets, will be available in English and Hindi here. There is also a text-to-speech option being added here considering the large set of new Internet users. Puneesh Kumar, GM for Google Search, said SGE is “another evolution” of search based on Google’s advancements in generative AI.

Source: Indian Express August 31, 2023 18:41 UTC