It is a battle of the big two, the two-horse race of these times. Ashish Goel, CEO and co-founder of online furniture brand Urban Ladder, reckons the narrow narrative needs to be reconsidered. “Players and platforms that are delivering real value will have an opportunity to consolidate with larger ones. Pepperfry founder Ambareesh Murty, who previously headed eBay India, says it is gaining market share and traffic at the expense of smaller rivals. Our most loyal buyers buy up to 25 times in a year.”Despite this grandstanding, Amazon’s Agarwal isn’t likely to be worried.

Source: Economic Times August 19, 2017 18:33 UTC