Online marketplace for beauty and personal care products Purplle.com has raised $75 million funding from private equity firm Kedaara Capital, it said on Friday. The announcement comes six months after the company received $45 million funding backed by Verlinvest, Blume Ventures, JSW Ventures and first-time investor Sequoia Capital India. The investment will be used to strengthen the company’s technological capabilities and for hiring talent, co-founders Manish Taneja and Suyash Katyayani said. It will also be employed to introduce new products and brands and also to invest in new acquisitions of companies building differentiated beauty offerings, they said. “They offer a unique value proposition and superior customer experience and will continue to have strong tailwinds for a long time.

Source: Mint November 01, 2021 04:04 UTC