Ikea has been in India for over 30 years, sourcing textiles, plastic, carbon metal that are shipped to its stores around the world. Patrik Antoni, deputy country manager, Ikea India, in conversation with Ashish K Tiwari, speaks about the company’s India plans and more. Could you give us an overview of store roll-out plans in India? It’s time to ramp up our sourcing and we are confident that by 2023 we will have 30% local sourcing. With young demography, organisation and growth of the economy, India is a unique market where Ikea is going out full throttle, something we have not done before.
Source: dna February 27, 2018 00:22 UTC