Demand for beer in India is at a multi-year high and air conditioner sales are skyrocketing as the intense, unprecedented heat scorching parts of the country becomes a boon for some consumer businesses. Beer in this scorching heat, Giri said, makes Indians "feel better without getting too high on alcohol." The heat has also driven power demand to a record peak as more people seek ways to cool down. B Thiagarajan, managing director at ACs-to-air purifier maker Blue Star, said he has not witnessed such strong sales for air conditioners in the more than 30 years he has worked in the industry. It's been a "mad rush ... anything called air conditioner would have got sold," he said.

Source: The Nation June 29, 2024 20:42 UTC