Really, really big," ACC head of commercial and events Prabhakaran Thanraj was quoted as saying in the report. Damodar, too, feels the same about the prospect of getting India and Pakistan players in one team under the Afro-Asia Cup. It would be a beautiful thing to see players from Pakistan and India playing on the same team." Apart from this tournament, ACC wants to grow by introducing the U16, U19 Afro-Asia Cups, U19 Women's Asia Cup, U13 and U16 Asia Junior Cup and ACC West and East Cups for Associates to qualify for Asia Cups. "The Afro-Asia Cup is a premium product and from a revenue perspective, that's where we would generate more income.

Source: Forbes June 17, 2022 14:25 UTC