Growth in the middle-income segment will be a key contributor to the success and expansion of fast fashion majors. Also, large young adult consumer base, rising disposable income and growth in the middle-income segment make India a “favourable market” for fashion retailers, it said. “We believe that recent changes to this policy will bode particularly well for fast fashion majors looking to expand in India,” the report said. “Young adults are the core target group for fast fashion majors on the back of their strong interest in fashionable yet affordable apparel,” it added. Furthermore, growth in the middle-income segment will also be a key contributor to the success and expansion of fast fashion majors.

Source: Mint January 17, 2018 12:45 UTC