New Delhi: India Today Group has released a Media Impact Report assessing the global reach and engagement generated by its exclusive interview with Russian President Vladimir Putin, conducted earlier this year. The report states that the interview achieved 235 million video views across television and digital platforms, 1.2 million peak concurrent live viewers globally, and 5.8 million social interactions including shares, comments, and reactions across Meta platforms, X, Instagram, and YouTube. Coverage, citation, and attribution were recorded in 25 leading international media organisations, with prominent front-page and headline placements across Europe, Asia, and the Global South. The report notes that the interview reached beyond geographical, ideological, and geopolitical boundaries. Prolonged consumption across digital platforms in the weeks following transmission and high levels of social interaction reflect sustained global participation in discussions around the interview.

Source: International New York Times January 08, 2026 13:08 UTC