Direct-to-consumer (D2C) pet care brand Wiggles.in has raised $5.5 million in a pre-Series A funding round led by Anthill Ventures, with participation from Panthera Peak Ventures and a few other new and existing investors. The company categorizes its business into two—online sales for its e-commerce platform and offline sales of services. It has about 30,000 clients for both categories and about 42 products including foods, treats, supplements, medicines available online. Its pet care services such as dog boarding, online vet consultations, behavioural and diet consultations are currently available only in Mumbai and Pune. Kabir Kochhar, partner, Anthill Ventures, said, “The founders have built the brand focused on trust and treats ailments and the nutritional needs of pets.

Source: Mint October 29, 2021 03:53 UTC