On Day 2 of the ongoing India Couture Week at the Taj Mahal Hotel in Delhi, Dongre’s couture line Epic Love did have her signature. Mumbai-based Anita Dongre is one of the most commercially successful Indian fashion designers. They belied that tiring notion that all couture from India is bridal in focus or undercurrent. AND, Anita Dongre, Grassroot and Global Desi are her sub brands—each with a distinct signature, in the way they zoom into a particular market segment and their design distinction. The best garments in the collection seemed like enhanced, beautified extended ideas of what you would find in the Anita Dongre diffusion line—but they lacked the power and extreme poise or rather the stellar quality of haute couture.

Source: Mint July 22, 2016 08:35 UTC