With Patanjali, Ramdev and his followers have promoted a stridently nationalist line. Now he’s moving into India’s grocery stores with his Patanjali brand of “traditional” cosmetics and processed foods. But the way Patanjali has chosen to market its products is disturbingly xenophobic. With Patanjali, Ramdev and his followers have promoted a stridently nationalist line. As for multinationals, one thing is clear: India’s not as uncomplicated a market as it used to be.

Source: Mint October 12, 2016 05:59 UTC