"Sources in the ministry of tourism said Incredible India 2.0 campaign will focus on developing at least 10 cities where it will promote their spirituality quotient and also develop their medical and wellness potential. The "holistic development model" of 10 cities have been identified in Uttar Pradesh, Assam, Haryana, Tamil Nadu and Gujarat.At present, five cities have been picked from UP — Ayodhya, Agra, Mathura-Vrindavan-Govardhan, Varanasi-Sarnath, and Gorakhpur. Kurukshetra, Guwahati, and Kanyakumari have also been identified for developing tourist circuits. Rishikesh, for instance, will not only offer 'adhyatm' to the tourists it hosts, but also offer traditional wellness programmes that tourists can enrol for. The prime minister's office has issued clear instructions that multiple ministries will have to work together in order to ensure that collective targets are met."

Source: Times of India September 26, 2017 22:52 UTC