It’s no secret that everyone wants to increase sales, but most lack the focus and discipline to achieve their goals consistently. In a sea of competition, he sank to the bottom, and in part because he refused to build a marketing strategy and brand identity, his margins have continued to get worse. By developing a clearly defined marketing strategy, not being afraid to change, they managed to nearly triple their revenue, with over $40 million in annual profit. Where the tractor-trailer client continues to operate out of trauma, chasing their next sales, the manufacturer operates in confidence. I get very leery when business owners tell me they don’t have a marketing strategy.

Source: Forbes July 19, 2017 13:21 UTC