The fourth industrial revolution has fundamentally enhanced media organizations’ engagement with the audience and while giving the news consumers more power in the consumption value chain. If it happens the independent digital journalist will report and if the legacy media misrepresents facts KOT and independent voices on the digital platform unleash what has been termed as the outrage machine. You see relevant content on the digital platform has been found to attract loyal customers and with it the attendant pathways for monetization in a variety of self-sustaining revenue streams. With innovative models of investing in the content/audience nexus, the next generation of independent digital content producers should be well poised to change our society. These citizens are running away from the legacy media which they perceive to be struggling with credibility issues often occasioned by subversion from authorities and the elites.

Source: The Star November 23, 2019 07:52 UTC