Considering that the conversion rate on real estate websites can be as low as 2.9%, according to one company's analysis (paywall), retargeting provides an opportunity to bring that customer back. Some real estate agents may wonder if retargeting is effective for their advertising needs and purposes. The goal is to always treat website visitors with respect by serving them with content that is relevant and engaging. For real estate, the process is different because the timeline to purchase is typically longer. For real estate agents, continued visibility is important even if the sale is over.

Source: Forbes April 05, 2019 12:22 UTC