InVent joins Series A round for points app ChomCHOBMr Narongpon (left) and Mr Nout say ChomCHOB will expand across the region to serve the growing population of the digital economy. InVent, a corporate venture capital arm of InTouch Holdings Plc, has joined the 50-million-baht Series A funding of ChomCHOB, a points exchange platform, saying the platform has untapped market potential with customers seeking to optimise their points. Founded in 2015, the ChomCHOB app lets people combine credit card points and member card points to become ChomCHOB points, which can be exchanged for goods and services provided by participating businesses. "We see ChomCHOB as the first points loyalty revolution with over 2 million user downloads," said Narongpon Boonsongpaisan, head of InVent. "It transforms the silo-based loyalty points to increase point liquidity in loyalty schemes by allowing customers to earn and redeem points freely across different rewards programmes.

Source: Bangkok Post October 15, 2020 23:37 UTC