InMobi, a leading provider of mobile marketing and monetization technologies, has been awarded a silver and bronze MMA Smarties South Africa 2022 award with Coca-Cola South Africa for its ‘Beat Can’ campaign in the Impact Media: New Tech/Channel and Creative: Personalization categories. “InMobi is thrilled to have won an MMA Smarties 2022 award with Coca-Cola in South Africa; a region where we are expanding our client base,” said Jessica Moini, Director of Sales, Middle East & North Africa at InMobi. And, for this campaign, The Coca-Cola Company turned to InMobi to drive engagement among teens in South Africa with an interest in food, gaming and sport. The campaign was a huge success, delivering more than 6.3m impressions and reaching 1.8m unique users, with almost 17,000 people creating a beat. Tsholofelo Sisulu, Client Director for Coca-Cola at Mediacom South Africa, added: “InMobi was an ideal partner for this campaign.

Source: The North Africa Journal April 11, 2023 09:15 UTC