In wake of Aunt Jemima rebrand, NLC puts Old Sam Rum logo under review - News Summed Up

In wake of Aunt Jemima rebrand, NLC puts Old Sam Rum logo under review


Old Sam Rum is blended and bottled in St. John's by the NLC's spirits division. (Lindsay Bird/CBC)The Newfoundland and Labrador Liquor Corp. says it is reviewing the logo for its Old Sam Rum brand, which features an illustration commonly perceived to be a laughing, elderly Black man. Old Sam Rum is one of the NLC's 15 spirit brands. While the rum originates in Guyana, Old Sam is blended and bottled in St. John's, and sold across Canada. According to the NLC's website, Old Sam has been part of the NLC's spirits division since 1999, with the original recipe dating to 1797.


Source: CBC News June 19, 2020 10:58 UTC



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