Sell before you buildKickstarter, the crowdfunding website, helps you find customers for products that don’t exist. This sort of back-to-front thinking on the internet has influenced the non-digital realm as well. With the inexpensive targeting and feedback mechanisms of the internet, start-ups within new and existing businesses are increasingly taking this route. And products were conceived and built independent of how they were marketed and sold, until the internet permitted a different approach. Think of the internet as your giant laboratory—to hypothesize, validate, change direction and generate revenue while you build and evolve your product.

Source: Mint October 07, 2017 18:00 UTC