The Barbie movie has had its third successful week in a row, recently reaching $1 billion in global ticket sales. Many of these marks include the word “Barbie,” along with additional wording, expanding on the scope of protection of the Barbie brand. While not an officially registered trademark, Pantone 219C, or “Barbie Pink,” is just as famous, if not more, than the word “Barbie.” From the pink packages that Barbie dolls reside in, to the pink wonderland of Barbie World, Pantone 219C is synonymous with Barbie. is king.”[13]Mattel is using its Barbie IP to create new IP. The trademarks the Barbie brand covers are used to create copyrightable works, such as the Barbie movie.

Source: New York Times August 11, 2023 15:34 UTC