Advertisers in the Middle East and North Africa spend more on social than on any other digital ad format. In 2020, $1.73 billion went to social advertising, more than double what the next biggest format, video, brought in. This number falls far below the US figure, however: We estimate that US marketers spent nearly $46 billion on social network advertising last year.

Source: The North Africa Journal November 04, 2021 23:09 UTC