But cinema ticket prices are for the middle and upper income classes, many of whom aren’t interested in watching Philippine movies. If the government and industry players want to rescue Philippine movies from the ICU, perhaps someone can try putting up cinemas that cater to the masses. Today, the director of the top grosser in the MMFF himself has lamented steep movie ticket costs. I stopped watching movies in theaters long before the pandemic. And with huge, hi-def TV screens becoming available, the appeal of watching movies on the big screen was eroded.

Source: Philippine Star February 01, 2026 16:34 UTC