“We believe in-chat payments will give brands the tools they need to address breaks in the customer journey, boosting digital performance as well as topline revenue,” Lindemann says. Not all digital channels are created equalBreaks in the customer journey pose a real challenge for CMOs across all their channels. When it comes to other marketing efforts across the customer journey, just 21.5% of email messages sent from brands are opened. “User behaviour has evolved over the last two years with even inexperienced online shoppers now familiar with new digital payment methods. Lindemann says the solution lies in designing and maintaining strong customer journey momentum.

Source: The North Africa Journal May 24, 2022 08:32 UTC