For example, lots of money will be reported as “lost” during the recession, but in reality it’s just being transferred. If you were required to sell or liquidate any of your assets to access cash in a recession you put your money at risk. The key is to focus on cash flow and building up plenty of liquidity when recessions hit. Cash flow can indicate if something is no longer working or could be adjusted. Bring more value and increase that value for your clients and the money will transfer to you.

Source: Forbes June 01, 2019 12:45 UTC