In a nutshell, I believe that diversity is disruptive. Companies must now worry about disruptive innovation coming not just in the form of technology, but also demography, because a monochromatic workforce will obscure promising new markets and result in uninspired products. For evidence of how having a diverse team can reveal emerging markets, I only have to look around my firm’s conference table (or currently, the Zoom tile view) during our weekly meetings. But there’s a practical business argument, especially in the case of new markets, to be made: diverse teams produce better products. Beyond the fact that you get better products if the makers of those products come from and understand the community you’re trying to serve, it’s my fervent belief that diversity is inherently more conducive to building great products.

Source: Forbes July 16, 2020 05:26 UTC