It may be the first Chinese company to create, and then dominate, a hot new class of consumer electronics. Fans call it the “Apple of drones,” and for good reason — the company owns 70% of the consumer drone market, analysts say. That’s not to mention the dozens of Chinese imitators that have reverse-engineered DJI drones to produce their own, inferior products at a fraction of the price. DJI, which stands for Da-Jiang Innovations, is a midsize company based in Shenzhen, China, and it essentially put recreational drone-flying on the map. “Then they start flying and think drones are terrible because the one they bought was a beginner drone and it crashed right away, or it’s not doing what they thought.

Source: Los Angeles Times July 04, 2016 09:59 UTC