But twice a year — in December and again in the run-up to Poila Baisakh — Calendarpara stirs awake. Twenty-six plus seven, see?” he says softly, as if passing on one more rule of a trade built on repetition and memory. “Even those who did mounting earlier have their own businesses now,” Chandak says without complaint, but with an air of resignation. Once, sourcing a wall calendar or two on Poila Baisakh from the jeweller or sari shop was part of the season’s small triumphs for a household. But the cheapest wall calendar with a picture cannot be sold for less than ₹18 or ₹19.

Source: The Telegraph April 12, 2026 03:00 UTC