That’s because Californians have new rights over how their personal information is gathered, stored and sold by any company operating in the state as of Jan. 1, thanks to the California Consumer Privacy Act, or CCPA. Three new rights are at the heart of the CCPA, the strongest consumer data privacy law in the nation: the right to know, the right to delete, and the right to opt out. Despite the eerie accuracy of some hyper-targeted ads and the (correct) feeling that you’re being watched at all times online, the sophisticated system of tracking and sharing your personal data is not perfect. Alastair Mactaggart, the San Francisco real estate developer who led the initial effort to have this privacy law passed as a ballot measure in 2018, has always maintained the law wasn’t intended to abolish targeted advertising. Are you having difficulty with a request to delete your personal information, or a request to know what information companies have gathered on you?

Source: Los Angeles Times January 01, 2020 08:03 UTC