Changing donor demographics, advancing fundraising technology and a shift to social and digital communications are among factors that have given rise to a new group of donors: social donors. My company, OneCause, conducted a study in October 2018 with Edge Research to learn more about social donors. We found that social donors represent active donors from all generations, income levels and gift amounts. Why are social donors important in 2019? I believe successful nonprofits in 2019 will embrace their social donors and identify ways to better cultivate long-term relationships.

Source: Forbes January 31, 2019 13:30 UTC