We believe there is potential for further growth both in terms of market share and overall sales," Pulverer told PTI. "However, the convenience offered by online channels is expected to continue growing, especially considering people's busy lives and the challenges of traffic," the Ikea India CEO said. Online sales will grow but it will never surpass those from the physical channels, and there will be a mix, she said. I am confident that it will be a higher share of the total sales. In the markets where Ikea has the highest share, online share is around 30 plus per cent, according to Pulverer.

Source: Indian Express January 30, 2024 16:40 UTC