3G Capital is a Brazilian multi-billion dollar private equity firm best-known for partnering up with Warren Buffett’s Berkshire Hathaway for its acquisitions. Heinz had been bought and taken private with considerable financing from Buffett. When it then bought Kraft and merged it with Heinz in 2015, 3G took the combined business public as Kraft Heinz. The 3G management model can be described as “Jack-Welch-On-Steroids”: Every employee must justify his existence every day. Some add the management consultancies to this unappetizing salad of external pressure on agencies.

Source: Forbes March 22, 2018 17:15 UTC