And some analysts worry that increased competition from Apple, Amazon, Disney and traditional media players means the Albanian army is finally on the run. Having redefined the media landscape Netflix was in trouble and now – for some – it is time for Netflix to change its game. It made a profit of $5.1bn in 2021 and its content budget dwarfs most of its traditional media rivals. In part that reset is an “acknowledgment that the economics of the streaming business are not as good as the traditional media business”. The days when Netflix was the Albanian army may be over but the truth is media companies are all Albanians now.

Source: The Guardian April 17, 2022 15:06 UTC