WOW Air, the Icelandic budget airline that shook up the U.S. market with Europe fares as low as $99 one way, will be acquired by rival Icelandair in a deal that could make the company a strong force in the trans-Atlantic market. WOW Air has opened more than a dozen new routes to North America since 2015, with Icelandair often matching its rival’s plans. And in Dallas/Fort Worth, the airport went from having no nonstops to Iceland to having three after WOW, Icelandair and hometown carrier American all announced new Reykjavik flights in just a two-month span. Icelandair is more of a traditional full-service carrier, offering business-class seats and amenities more in line with traditional airlines. Given their different niches in the market, Icelandair says the companies will continue to operate as standalone brands.

Source: Ethiopian News November 05, 2018 16:52 UTC