Iceland responds to spelling blunder on North East shop front after refurbIceland supermarket teamed up with Specsavers for a humorous social media post after the Cleveland Centre store sign misspelled Middlesbrough as 'Middlesborough'View 2 Images Iceland responds to 'Middlesborough' blunder at new storeIceland has reacted with good humour after customers noticed a spelling error on the new signage at its Middlesbrough outlet. The additional 'o' prompted a playful social media post as the retailer teamed up with neighbouring opticians, Specsavers. View 2 Images Staff from Iceland and neighbouring Specsavers under the misspelled sign‌Another contributed: "Where is this, I have never heard of this place before", reports Teesside Live. Iceland has confirmed the signage is scheduled to be replaced on Thursday, 26th February. Here's more information about what this means and how to do it - you can also do it straight away by clicking here .

Source: Daily Mirror February 26, 2026 11:48 UTC