Employees of the Emergency Services, NHS and Armed Forces, including those in Police, Fire Service, Ambulance Service, Prison Service, HM Coastguard, Mountain Rescue or RNLI, can exclusively receive the discount off shopping at any Iceland or The Food Warehouse store between 14 and 21 October 2019. All you need to do is show either a valid Emergency Services identification or your Blue Light Card at the till and the cashier will do the rest! Iceland's Founder & Executive Chairman Malcolm Walker CBE hailed the nation's hero emergency services as he announced the special offer. "So we’d like to say a big “thank you” to all those whose work is dedicated to saving and protecting the lives of others, whether that is in the ambulance service or the wider NHS, Police Service, Prison Service, Fire Service, NHS, Ambulance Service, HM Coastguard, Mountain Rescue or RNLI and also Armed Forces." Thirty-one emergency services are valid for this discount via the Blue Light Card.

Source: Daily Mirror October 13, 2019 23:15 UTC