Many IVF clinics' websites are continuing to advertise confusing and potentially misleading claims to aspiring parents despite the industry being put "on notice" by the Australian Competition and Consumer Commission (ACCC) a year ago, an Australia-wide review has found. The ACCC audit found that some IVF websites were comparing their success rates to other clinics without disclosing the information they used to make those claims. ); almost half (45 percent) of clinics didn't publish separate success rates for frozen embyro transfers compared to fresh eggs taken from a woman at the time; and 14 percent were still not publishing their success rates by age. But the body responsible for accrediting IVF clinics, the Fertility Society of Australia (FSA), has defended the clinics' practices, claiming the study didn't take into consideration other information provided on the IVF clinics' websites outside of the parameters being assessed. These guidelines will include reporting success rates based on a woman's age at the time she starts receiving IVF.

Source: Huffington Post November 13, 2017 05:15 UTC