ITV is pinning its hopes on an advertising boom in the Euro 2024 football championships as it continues to reel from last year’s Hollywood strikes. Revenues at ITV studios fell 16 per cent to £382million. The company behind I’m A Celebrity and Love Island is now pinning its hopes on the Euro 2024 tournament, which starts next month. ITV expects that its advertising revenues will jump about 12 per cent in the current quarter. In March, ITV sold its 50 per cent stake in BritBox, a subscription streaming service, to BBC Studios for £255million.

Source: Daily Mail May 10, 2024 09:18 UTC