ITV could broadcast split-screen advertisements during this summer's World Cup matches, a move that virtually guarantees provoking anger among football supporters. Traditionally, adverts during major football tournaments have been restricted to pre-match slots, half-time intervals and post-match periods. TRENDING Stories Videos Your Say The three-minute drinks breaks were introduced at last year's Club World Cup due to extreme heat. Winners of the last five World Cup finals | PA Rugby supporters voiced their frustration on X, with one writing: "ITV trying to make the Six Nations feel like the NFL. "First they started interrupting football matches with interviews mid-match, now rugby matches are being drowned out by adverts during scrums.

Source: BBC March 05, 2026 16:33 UTC