The broadcaster’s market capitalisation has remained stubbornly well below that level ever since, with a current valuation at £4.3bn. Photograph: Danielle Baguley/ITV/PA“The problem is that fairly or unfairly it is perceived as an ex-growth business,” said one City source. The market decided some time ago that companies that are dependent on TV advertising were not going to be worth much again. The third element of McCall’s vision is to build a convincing domestic streaming business in ITV Hub, which also offers an ad-free, paid-for tier in the form of ITV Hub+, and internationally through its BritBox joint venture with the BBC. A couple of exceptional years and people will see the core of the business is not in this secular decline.

Source: The Guardian December 23, 2021 01:01 UTC