NEW DELHI: FMCG major ITC plans to add 6-7 boutiques of luxury chocolate brand Fabelle at its hotels over the next 15 months. Over the next 15 months, we plan to add 6-7 boutiques for Fabelle at our hotel properties in the country. ITC consolidated its presence in instant noodles category with brand Yippee, post the Maggi controversy last year. "We have about 25 per cent market share in instant noodles category as against 15 per cent market share prior to the controversy. "We have forayed in the luxury chocolate segment with Fabelle brand.

Source: Economic Times July 03, 2016 08:15 UTC