ITC Ltd’s Agarbatti business division has increased the production capacity of Mangaldeep agarbattis (incense sticks) by over 50 per cent to one billion sticks per month. Talking to The Hindu, ITC SBU- Agarbatti & Matches Business CEO, V.M. Mobile AppTo popularlise its brand further, ITC has rolled out a devotional mobile app which will serve as a ready reckoner to its users. “Going forward, we see an opportunity to have a deeper role in our consumer’s lives by evolving ourselves from a product brand into an enabler for the devotional lives of our consumers. Besides, ITC will roll out regionally relevant offerings to further customise the portfolio in line with local consumer preferences,” he added.

Source: The Hindu September 14, 2016 17:26 UTC