IPO-bound OYO has decided to focus on core markets as well as other markets such as China and U.S., the company said in a filing with the markets regulator. In pre-pandemic times, OYO had expanded to all major markets, but post COVID, the company swiftly shifted its focus to its core growth markets where it had already established largescale presence. It is also eyeing emerging opportunities in growth markets such as China and United States. According to OYO’s draft red herring prospectus, such markets exhibit similar characteristics to its core growth markets and are ripe for disruption through technology. It now nearly manages its entire interaction with business partners through online modes and technology-based marketing channels like OYO Saathi re-seller model and OYO 360 self-sign up model.

Source: The Hindu November 10, 2021 19:59 UTC