GT dominated the finals for long parts due to the splendid batting of Sai Sudharshan. ‘Marketisation’ pitchIn addition to the soon-to-be $10-billion valuation, glitz and telecast nous of the IPL, this ‘marketisation’ of talent spotting and promotion may catapult the IPL into stratospheric levels. Tamil Nadu Cricket Association (TNCA) and its various grass-roots activities earlier monopolised TN talent spotting and promotion but now IPL auctions — featuring 10 teams, each vying to build their best possible roster — compete in this talent spotting and promotion business. Back room supportBut marketisation of talent spotting and promotion is not the panacea for all ills plaguing talent management. IPL’s juxtaposition of the glitzy with the timeless and its complementing talent (spotting and promotion) game make it a compelling watch, well worth waiting for.

Source: The Hindu June 03, 2023 00:40 UTC