Following the conclusion of the Indian Premier League (IPL) media rights auction 2022, the Board of Control for Cricket in India (BCCI) president Sourav Ganguly said that the event shows how strong the game is in the country. The TV and digital rights for the 2023-2027 cycle went to Disney Star India and Viacom18 respectively for a whopping Rs 48,390 crore for 410 matches at e-auctions on Tuesday. Times Internet have got MENA (Middle East North Africa) and the United States and the Rest of the World Rights. The value of per IPL match made more than a 100 per cent jump from previous Rs 54.5 crore to above Rs 114 crore (approximately). Globally, the per match value ($14.61 million) in IPL is second only to NFL where every match is worth $17 million.

Source: The North Africa Journal June 15, 2022 16:55 UTC