Chinese smartphone manufacturer VIVO's association with the IPL is coming to an end, with Tata group reportedly ready to become the new title sponsors of the cash-rich cricket league. The tournament will now be called Tata IPL, with the Indian conglomerate in-line to replace VIVO from the upcoming edition itself. The decision regarding IPL's title sponsor was taken in the IPL Governing Council meeting held on Tuesday. VIVO had earlier pulled out of the IPL sponsorship owing to the rising anti-China sentiments in the subcontinent in 2020. Tata group have pounced upon the opportunity to become the title sponsor of the cash-rich league and going forward the IPL 2022, and 2023 edition, will be known as Tata IPL.

Source: dna January 11, 2022 21:57 UTC